LOVBOD 2018 Campaign
Work: Visual Design Directing
Location: Seoul, Milan
Photo: Michele Foti
Stylist: Noey Park
Date: 2018
몸의 부위 증상별 다양한 제품을 선보이는 바디케어 전문 브랜드<LOVBOD>의 2018 캠페인.
몸의 형태와 상관없이 모두의 몸을 긍정하는 바디포지티브를 브랜드의 메인 컨셉으로하여 밝고 에너지가 넘치는 브랜드 이미지를 주고자 하였습니다. ‘아름다운 몸’을 떠올렸을 때 이전까지 미디어에서 자주 보이던 전형적인 키가 크고 늘씬한 모델이 아닌 나와 비슷하거나 주변에서 볼 수 있을 법한 모델의 이미지를 통해 친근하면서도 사랑스럽고 어떤 형태의 몸도 아름답고 당당해질 수 있다는 특별한 메시지를 주는 브랜드 이미지가 완성되었습니다. 덕분에 한국뿐만 아니라 미주, 유럽에서도 이 캠페인을 눈여겨보고 관심을 주어 브랜드를 알리는데 많은 동력이 되었습니다.
An annual campaign for LOVBOD, a brand specializing in body care products geared toward specific body parts.
Body positivity regardless of one's body shape is the brand's main concept, which they wanted to express with a bright and energetic brand image. In imagining a “Beautiful Body," I envisioned a unique brand image that is friendly, attractive and confident. These qualities can be found in bodies of all shapes and sizes; not only in the typical tall and slender models that are often seen in the media, but also in models with body types that are similar to mine. Through this campaign, LOVBOD's brand image was strengthened in Korea as well as overseas, garnering significant attention and promoting the brand in a positive light.
Work: Visual Design Directing
Location: Seoul, Milan
Photo: Michele Foti
Stylist: Noey Park
Date: 2018
몸의 부위 증상별 다양한 제품을 선보이는 바디케어 전문 브랜드<LOVBOD>의 2018 캠페인.
An annual campaign for LOVBOD, a brand specializing in body care products geared toward specific body parts.
Body positivity regardless of one's body shape is the brand's main concept, which they wanted to express with a bright and energetic brand image. In imagining a “Beautiful Body," I envisioned a unique brand image that is friendly, attractive and confident. These qualities can be found in bodies of all shapes and sizes; not only in the typical tall and slender models that are often seen in the media, but also in models with body types that are similar to mine. Through this campaign, LOVBOD's brand image was strengthened in Korea as well as overseas, garnering significant attention and promoting the brand in a positive light.
