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	<pubDate>Thu, 16 Apr 2026 07:52:54 +0000</pubDate>
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		<title>Information</title>
				
		<link>https://serachoi.work/Information</link>

		<pubDate>Sun, 12 Apr 2026 17:28:09 +0000</pubDate>

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		<description>INFORMATION

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		<pubDate>Sun, 12 Apr 2026 17:28:09 +0000</pubDate>

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		<description>INFORMATIONBuilt on a foundation in advertising, editorial, and graphic design, I have expanded my practice into brand design, accumulating over 15 years of hands-on experience. By combining strategic thinking with refined visual execution, I develop brand identities and create cohesive, consistent communication.</description>
		
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		<title>2025 Onsight Club Event</title>
				
		<link>https://serachoi.work/2025-Onsight-Club-Event</link>

		<pubDate>Sun, 12 Apr 2026 17:28:11 +0000</pubDate>

		<dc:creator>serachoi.work</dc:creator>

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		<description>Client : The OrdinaryWork : Design ConsultantDate : 2026Designed the Onsight Club × The Ordinary event in Seoul.

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		<title>2026 Onsight Club</title>
				
		<link>https://serachoi.work/2026-Onsight-Club</link>

		<pubDate>Thu, 16 Apr 2026 07:40:29 +0000</pubDate>

		<dc:creator>serachoi.work</dc:creator>

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		<description>Client : The OrdinaryWork : Design ConsultantDate : 2026Designed the Onsight Club × The Ordinary event in Seoul.


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&#60;img width="1669" height="2503" width_o="1669" height_o="2503" data-src="https://freight.cargo.site/t/original/i/427e36dfde039326d425b985a53eb944d72f71bb03fffed9b6c0932d207d05ba/Copy-of-tordnr88535.jpg" data-mid="247268477" border="0"  src="https://freight.cargo.site/w/1000/i/427e36dfde039326d425b985a53eb944d72f71bb03fffed9b6c0932d207d05ba/Copy-of-tordnr88535.jpg" /&#62;
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		<title>2025 O Dictionary Campaign</title>
				
		<link>https://serachoi.work/2025-O-Dictionary-Campaign</link>

		<pubDate>Sun, 12 Apr 2026 17:28:19 +0000</pubDate>

		<dc:creator>serachoi.work</dc:creator>

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		<description>Client : The OrdinaryWork : Design ConsultantDate : 2026Designed the O. Dictionary OOH campaign for The Ordinary in Seoul.


&#60;img width="3973" height="2649" width_o="3973" height_o="2649" data-src="https://freight.cargo.site/t/original/i/2feb727e8fe3110e6400ed42e23dfcfa3674733c2e8f609c6c2730415ceb0c11/tordnr87348-.jpg" data-mid="247098947" border="0"  src="https://freight.cargo.site/w/1000/i/2feb727e8fe3110e6400ed42e23dfcfa3674733c2e8f609c6c2730415ceb0c11/tordnr87348-.jpg" /&#62;
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&#60;img width="2524" height="3787" width_o="2524" height_o="3787" data-src="https://freight.cargo.site/t/original/i/7106294e8d815aa38bc96da9ff5a9f0414001d57dd83abdc130f0cfbe2c97992/tordnr87393-.jpg" data-mid="247098948" border="0"  src="https://freight.cargo.site/w/1000/i/7106294e8d815aa38bc96da9ff5a9f0414001d57dd83abdc130f0cfbe2c97992/tordnr87393-.jpg" /&#62;
&#60;img width="2688" height="4032" width_o="2688" height_o="4032" data-src="https://freight.cargo.site/t/original/i/f4ea0c74fadc5b04590ea4ba9f86e1d62e487a080bd037bdb4a0ea05400c9a95/tordnr89061-.jpg" data-mid="247098945" border="0"  src="https://freight.cargo.site/w/1000/i/f4ea0c74fadc5b04590ea4ba9f86e1d62e487a080bd037bdb4a0ea05400c9a95/tordnr89061-.jpg" /&#62;
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		<title>2025 Glycolic Acid Campaign OOH Seoul</title>
				
		<link>https://serachoi.work/2025-Glycolic-Acid-Campaign-OOH-Seoul</link>

		<pubDate>Sun, 12 Apr 2026 17:28:26 +0000</pubDate>

		<dc:creator>serachoi.work</dc:creator>

		<guid isPermaLink="true">https://serachoi.work/2025-Glycolic-Acid-Campaign-OOH-Seoul</guid>

		<description>Client : The OrdinaryWork : Design ConsultantDate : 2025Designed the OOH campaign for The Ordinary in Seoul.



&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/c453ba10d29ee6b65d1e79f232aad31743c5d8ff297ff04d3743922b85db4214/Bus-Shelter_Tree-Visual-2.jpg" data-mid="247099025" border="0"  src="https://freight.cargo.site/w/1000/i/c453ba10d29ee6b65d1e79f232aad31743c5d8ff297ff04d3743922b85db4214/Bus-Shelter_Tree-Visual-2.jpg" /&#62;


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&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/95cf6c9aeb83030be6193770b565ebd1f114ec117bba7adf33408bbbcb5599ee/Hannamdong-Building-OOH_Tree-Visual-4.jpg" data-mid="247099027" border="0"  src="https://freight.cargo.site/w/1000/i/95cf6c9aeb83030be6193770b565ebd1f114ec117bba7adf33408bbbcb5599ee/Hannamdong-Building-OOH_Tree-Visual-4.jpg" /&#62;
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		<title>2025 Mini Mart Popup_Tokyo</title>
				
		<link>https://serachoi.work/2025-Mini-Mart-Popup_Tokyo</link>

		<pubDate>Sun, 12 Apr 2026 17:28:32 +0000</pubDate>

		<dc:creator>serachoi.work</dc:creator>

		<guid isPermaLink="true">https://serachoi.work/2025-Mini-Mart-Popup_Tokyo</guid>

		<description>Client : The OrdinaryWork : Illustration &#38;amp; Design ConsultantDate : 2025Designed the first-ever Mini Mart pop-up for The Ordinary in Tokyo.

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&#60;img width="652" height="899" width_o="652" height_o="899" data-src="https://freight.cargo.site/t/original/i/2298929f70c38b8397d8543fddb462525e513d962adbe2bcb19f84a02be306bc/2025-08-11-ORD-Mini-Mart-Concept-2D-Posters-A4-JP-ENJA-1.jpg" data-mid="247269052" border="0"  src="https://freight.cargo.site/w/652/i/2298929f70c38b8397d8543fddb462525e513d962adbe2bcb19f84a02be306bc/2025-08-11-ORD-Mini-Mart-Concept-2D-Posters-A4-JP-ENJA-1.jpg" /&#62;
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	<item>
		<title>2025 OOH HK</title>
				
		<link>https://serachoi.work/2025-OOH-HK</link>

		<pubDate>Thu, 16 Apr 2026 07:47:22 +0000</pubDate>

		<dc:creator>serachoi.work</dc:creator>

		<guid isPermaLink="true">https://serachoi.work/2025-OOH-HK</guid>

		<description>Client : The OrdinaryWork : Design ConsultantDate : 2025Designed the inaugural “Quality Equality” OOH campaign in Hong Kong.

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&#60;img width="8256" height="5504" width_o="8256" height_o="5504" data-src="https://freight.cargo.site/t/original/i/f763d789f637f52259b7c4db6db12b3aa436c1a07ab00b17066f950eb8f9b65e/DSC_7190.JPG" data-mid="247268620" border="0"  src="https://freight.cargo.site/w/1000/i/f763d789f637f52259b7c4db6db12b3aa436c1a07ab00b17066f950eb8f9b65e/DSC_7190.JPG" /&#62;
&#60;img width="8256" height="5504" width_o="8256" height_o="5504" data-src="https://freight.cargo.site/t/original/i/02b30aaf3bafe2bda59359a7697fc9b80b827a96aad0eb55bbb51b8663df66a1/DSC_6650.JPG" data-mid="247268601" border="0"  src="https://freight.cargo.site/w/1000/i/02b30aaf3bafe2bda59359a7697fc9b80b827a96aad0eb55bbb51b8663df66a1/DSC_6650.JPG" /&#62;
&#60;img width="8256" height="5504" width_o="8256" height_o="5504" data-src="https://freight.cargo.site/t/original/i/dac2d973b8869c58b98cc3458346ed43cdf3e176f9ca10b4f8bcd2c744d570d0/DSC_7239.JPG" data-mid="247268619" border="0"  src="https://freight.cargo.site/w/1000/i/dac2d973b8869c58b98cc3458346ed43cdf3e176f9ca10b4f8bcd2c744d570d0/DSC_7239.JPG" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>2025 Nobrainer</title>
				
		<link>https://serachoi.work/2025-Nobrainer-1</link>

		<pubDate>Thu, 16 Apr 2026 07:52:54 +0000</pubDate>

		<dc:creator>serachoi.work</dc:creator>

		<guid isPermaLink="true">https://serachoi.work/2025-Nobrainer-1</guid>

		<description>Client : NobrainerWork : Rebranding &#38;amp; Packaging DesignDate : 2025Designed new brand identity and packaging for Nobrainer, a bamboo toilet paper brand.

&#60;img width="4608" height="4608" width_o="4608" height_o="4608" data-src="https://freight.cargo.site/t/original/i/bcfed69a1756ee00ef576f67dab804dbfdc7b55e9a898dc96cb18548da73fc77/432f97627c53e4fad05c77c7e359bc01.jpg" data-mid="247268729" border="0"  src="https://freight.cargo.site/w/1000/i/bcfed69a1756ee00ef576f67dab804dbfdc7b55e9a898dc96cb18548da73fc77/432f97627c53e4fad05c77c7e359bc01.jpg" /&#62;
&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/51934b2c4c1a90866eb787800ef44893982fce138123eb2e81ed5a98434af602/a185ba14157a8bc50f4aafc6d1ac60bb.png" data-mid="247268736" border="0"  src="https://freight.cargo.site/w/1000/i/51934b2c4c1a90866eb787800ef44893982fce138123eb2e81ed5a98434af602/a185ba14157a8bc50f4aafc6d1ac60bb.png" /&#62;


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&#60;img width="1300" height="1733" width_o="1300" height_o="1733" data-src="https://freight.cargo.site/t/original/i/f30d969235044482904f87cc860ca9823b46fc5727ad24349dd8f7f4f92affdf/GPKY25070837663_1_ORGINL_1756708764126.jpg" data-mid="247268733" border="0"  src="https://freight.cargo.site/w/1000/i/f30d969235044482904f87cc860ca9823b46fc5727ad24349dd8f7f4f92affdf/GPKY25070837663_1_ORGINL_1756708764126.jpg" /&#62;
&#60;img width="1300" height="1733" width_o="1300" height_o="1733" data-src="https://freight.cargo.site/t/original/i/f78dc4881ba58a40efdec9df995f3980c7893495a8e7314706ad2318608b6084/GPKY25070837663_0_ORGINL_1768355771725.jpg" data-mid="247268732" border="0"  src="https://freight.cargo.site/w/1000/i/f78dc4881ba58a40efdec9df995f3980c7893495a8e7314706ad2318608b6084/GPKY25070837663_0_ORGINL_1768355771725.jpg" /&#62;
&#60;img width="1300" height="1733" width_o="1300" height_o="1733" data-src="https://freight.cargo.site/t/original/i/1daca0b6a00640c6cc2dbee9942f8feb182a5c8277239fba36efe3a2073bb11e/GPKY25070837663_2_ORGINL_1756708764307.jpg" data-mid="247268735" border="0"  src="https://freight.cargo.site/w/1000/i/1daca0b6a00640c6cc2dbee9942f8feb182a5c8277239fba36efe3a2073bb11e/GPKY25070837663_2_ORGINL_1756708764307.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>2024 Body care Caravan Pop Up</title>
				
		<link>https://serachoi.work/2024-Body-care-Caravan-Pop-Up</link>

		<pubDate>Sun, 12 Apr 2026 17:28:43 +0000</pubDate>

		<dc:creator>serachoi.work</dc:creator>

		<guid isPermaLink="true">https://serachoi.work/2024-Body-care-Caravan-Pop-Up</guid>

		<description>Client : The OrdinaryWork : Design ConsultantDate : 2024Designed the first Korean launch pop-up for three new body care products by The Ordinary.


	

&#60;img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/fa2f8910ee98b4d90be80983e33d96c7531f16d730a4a515d334666e08a4364f/IMG_1079.jpg" data-mid="247099211" border="0"  src="https://freight.cargo.site/w/1000/i/fa2f8910ee98b4d90be80983e33d96c7531f16d730a4a515d334666e08a4364f/IMG_1079.jpg" /&#62;
&#60;img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/6648addcf58b3bdb28b6519547ae2d39fffb1db94b28379b39134b70abc6c620/IMG_1039.jpg" data-mid="247099210" border="0"  src="https://freight.cargo.site/w/1000/i/6648addcf58b3bdb28b6519547ae2d39fffb1db94b28379b39134b70abc6c620/IMG_1039.jpg" /&#62;
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